Most websites have not been optimized
Amsterdam, may 4, 2009 – Research from Lipperhey, an online service that analyzes websites objectively for quality, searchability and popularity, shows that websites from car factories are hardly findable in search engines like Google. If you search for keywords like ‘car’, ‘new car’ or ‘buy car’ the websites from the big car manufacturers do not show up in organic Google search engine results.
Also keywords like ‘station wagon’, ‘hatchback’ or ‘sedan’ are not used by most big manufacturers for their search engine optimization. Spanish car manufacturer Seat takes in fifth position at organic Google search engine results for the keyword ‘stationwagon’.
Based on specially developed software Lipperhey analyzes a website online and realtime for more than 180 items and assesses these on more than 35 subjects. For this research 49 websites from car manufacturers have been assessed. French car manufacturer Peugeot ended first, Lotus ended last.
The results of the Lipperhey research show that a lot of websites from car manufacturers are poorly optimized for search engines. They use a lot of FLASH which in most cases is devastating for search engine optimization. FLASH still is hard to index by search engines. Big car manufacturers Ferrari, Lotus, Jaguar and Mini score poorly in research from Lipperhey. Lipperhey wants to make clear good search engine optimization does not have be a big effort and can be of great advantage.
Marc Noët of Lipperhey: “Car manufacturers spend a lot of money on high quality links to their website. This being said, it is strange these big companies have websites which are not optimized for keywords you would expect. Also technically these websites can be easily optimized. A thorough restructuring of their online face to the world would make much more sense and would be a lot less expensive.”