A completely new version so customer friendly even computer illiterates can handle it.
Amsterdam, 3 juni 2010 – Lipperhey.com, the online service that judges websites on their quality and searchability, has undergone a complete transformation. Where in the first version all the findings and recommendations were written in a thick report, now everything is shown in a clear – Google analytics like – dashboard. Again we have taken a big step forward in making SEO more user-friendly. One important new feature underlines Lipperhey’s aim to increase transparency: resellers (for instance SEO-agencies) are now able to share their dashboard with their customers. This will help clients to get an idea of the progress of their website in the SEO-routing.
Marc Noët, fellow-founder of Lipperhey: “A couple of years ago, SEO was mainly the concern of big companies. Nowadays, smaller companies are also concerned about their position in search engines. In most cases, SEO proves to be cheaper than advertising. However, the problem is that SEO is a ‘black box’ for many companies. Lipperhey gives clients without any technological knowledge all the necessary tools to get to work or instruct their internet agencies. On the other hand, it gives agencies the opportunity to make the quality of the service supplied transparent by using an independent system of measurement.”
In the last year, Lipperhey has welcomed quite a number of new customers. Besides a steady stream of direct customers (ranging from small web shops to listed companies), Lipperhey entered into collaborations with a growing number of resellers, such as PayPal, Topclick and Hosting.nl. In the coming quarter, similar agreements will be signed in Sweden, Finland, the UK, Belgium and Germany. And on September 1, Lipperhey will open an office in New York.
Marc Noët: “It appears this is a fast growing new market. The influx of new customers is a clear signal but also the fact that during the last year, we have gained a new competitor each quarter.”
Lipperhey bases her analysis among others on the guidelines of search engines such as Google, Yahoo! and Mircosoft, the World Wide Web Consortium (W3C), governments and leading professional publications.